Jonathan Children’s Trust is a nonprofit organization in Zimbabwe that creates new direction, new opportunities, and new perspectives for vulnerable children and families in need through love in the form of education and provision of daily human needs.

This identity features a symbol representing a sun composed of a heart symbolic of the love which JCT is centered on, and radial arrows symbolic of the love reaching outward creating new opportunities that would otherwise not exist for those limited by poverty.

Also featured is a unique pattern composed of love and new opportunities to expand the brand, intended for use with uplifting media highlighting the children and families whose lives are being redirected through love.


  • Art Direction
    Adriana Marquette
  • Photography, Video
    Rudo Mudzi