A brand identity system unifying CNN’s brand with the SXSW identity to create an experience compelling to tech-savvy attendees for CNN’s pop-up restaurant at Austin’s SXSW Festival.

The logo was used as a starting point to develop an engaging tech-savvy language.


  • Project Lead
    Civic Entertainment Group
  • Architectural Plan
  • Creative Direction
    Sam Eckersley, Stuart Rogers
  • Design
    Jane Huschka
  • Photography
    Civic Entertainment Group, Allison Narro
  • Designed at RED Partners.