A brand identity system unifying CNN’s brand with the SXSW identity to create an experience compelling to tech-savvy attendees for CNN’s pop-up restaurant at Austin’s SXSW Festival.

The logo was used as a starting point to develop an engaging tech-savvy language.

Project Lead: Civic Entertainment Group
Architectural Plan: DownsArt
Creative Direction: Sam Eckersley and Stuart Rogers.
Designed with: Jane Huschka, Sam Eckersley, and Stuart Rogers.
Photography: Civic Entertainment Group, Allison Narro.
Designed at RED Partners.