For one month during the 2010 holiday season History Channel converted a Times Square deli into an interactive pop-up shop, inviting fans to come inside and experience two of its top shows, American Pickers and Pawnstars.

RED worked with Civic’s team of production/interior designers on exterior signage, neon lights, window covers and also designed various print collateral promoting daily offers and events.


  • Art Direction
    Sam Eckersley, Stuart Rogers
  • Interior Photography
  • Design
    Jane Huschka, Bashan Aquart
  • Designed at RED Partners.